Institute of Environmentology, Research and Education for Sustainability or Sustainable Development, Kazutoshi Fujihira

CSR Research

Institute of Environmentology >> CSR Research

Corporations are expected to play an important part in solving or preventing environmental and social problems. It is their Corporate Social Responsibility (CSR) that corporations manage a business while considering the natural environment and society. We have been researching effective methods for promoting CSR as well as the substance of CSR.

Promoting CSR contributes not only to the solution or prevention of environmental and social problems, but also benefits the corporations that promote it. To be concrete, promoting CSR improves business results by exerting favorable influences such as an increase in the sales of goods or services, a reduction in business expenses by saving natural resources, an enhancement of the corporations' reputation, and an increase in employees' pride and motivation in their jobs. In order to make CSR a mainstream idea in society, business people are required to understand the benefit to corporations which promote it, as well as its public benefit.

Related Paper

Promoting CSR Improves Business Results

Fujihira, K., 2006, CSR Communication Studies, Society for CSC in Japan Society for Corporate Communication Studies, Japan Society for Corporate Communication Studies, Tokyo, Japan (in Japanese); English translation: Promoting CSR Improves Business Results

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